Audience measurement in the digital era
We're thrilled to kick of the new year with a new publication ! Discover how museums can integrate online and offline audience measurement to create impactful visitor experiences with our latest publication, researched by Casey Scott-Songin and published by the NEMO Working Group Digital Transformation.
The publication 'Connected journeys: Holistic audience measurement in the age of digital' addresses three main objectives:
- To deepen the understanding of the needs, motivations, decision-making processes, and expectations of digital audiences.
- To present a systematic approach for measuring both digital and physical audiences, enabling museums to develop meaningful research practices and strategies.
- To provide detailed methodologies from 8 good-practice examples across Europe, showcasing how museums successfully implement joint measurement of digital and physical audiences.
On page 44, you’ll find a practical roadmap that guides museums of all sizes in integrating Digital Audience Measurement (DAM) into their practices.
Join our free NEMO Webinar on 13 February from 11:00-12:00 CET to explore key concepts and strategies! Register now for the chance of joining.
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